March 17th, 2010 11:12 AM

The ERA Franchise Systems LLC brokerage network gathered at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn., for three days of educational seminars and networking events focused on its “A Smarter Community” brand positioning at its 2010 International Business Conference (IBC) on March 14 -17. A global franchising leader in the residential real estate industry, ERA^® brought together approximately 2,000 brokers, sales associates and industry experts for intense training, exciting new interactive learning stations and innovative programs and tools to make it easier to meet consumer needs.  

ERA associates from around the world participated in challenging training programs designed to foster what the company considers its greatest asset: ‘a smarter community’ of leading real estate agents and brokers. Under the direction of a new management team, ERA Real Estate is reengineering its brand to enhance and strengthen the value it brings to its franchisee broker/owners, sales associates and consumers in today’s constantly changing marketplace.

“Real estate is changing—it’s a new world for our industry,” says Charlie Young, president and chief executive officer, ERA Franchise Systems LLC. “Consumers are more knowledgeable, technology is delivering information that was previously inaccessible and the brokerage community is evolving in response to a new economic reality. At ERA, we are building ‘a smarter community’ of brokers and agents to meet the ever-changing needs of today’s consumers and real estate brokerage industry.”

IBC featured a variety of programs designed to enhance the learning experience and to help brokers and sales associates build meaningful connections that add value to their business. Specialized learning tracks featured education sessions, such as “Motivating Buyers to Buy,” “Make More Money with Social Networking” and “Seizing on the Recovery Market.” The sessions were hosted by industry experts and allowed ERA brokers to create a personalized plan to enhance their business.

Also making its debut at IBC was Innovation Alley, an interactive learning center that allowed ERA vendors to showcase industry-leading products and services. Attendees experienced displays such as the ERA Discovery Hub, which connected participants with an unprecedented array of informational, educational and interactive learning opportunities available at the conference.

Additionally, the Connection Centers allowed participants to learn about must-have tools and tips for rounding out an effective, targeted business strategy. These high-tech stations connected to each corner of the ERA Discovery Hub, educated and inspired attendees by exposing them to the latest industry trends and best practices.

Participants also took advantage of numerous Opportunity Stations to gain hands-on experience with some of the industry’s best available technology for attaining professional excellence including new social media platforms that drive business and leads. These specially designed learning stations featured interactive educational content, teaching participants how to make the most of products and services that were available at the show.

“The ERA brand is highly driven by the knowledge and experience of our brokers and agents,” said Anne Blumenstein, vice president of marketing, ERA Franchise Systems LLC. “Everything seen at IBC was designed with the universal goal of expanding that knowledge base through a series of innovative tools, programs and resources that will help deliver true value and make it easier for our leading network of brokers and agents to better serve today’s consumers. We are building a smarter community; we all achieve more when we share knowledge and work together.”

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